About Us

Our Story

The Union is a hub of creative synergy and professional expertise in Nakhon Si Thammarat. We are dedicated to bridging modern innovation with local identity to deliver exceptional results for businesses and the community. With our unwavering commitment to excellence, we stand as a solid foundation to drive your success forward.

Professional Expertise
Local Innovation

Strategic Collaboration
Reliable Support

What Can We Offer You?

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3rd Floor: The Event Hub (1,368 sq.m. Total)

1. Main Hall (768 sq.m.)

Architecture: Preserving the Industrial Modern structure for a raw yet sophisticated aesthetic.
Ambience: Full-height glass walls on one side to embrace natural daylight.
Technology: Modular lighting and sound systems, fully adaptable to any event type.
Features: A 12×6 meter stage equipped with high-definition LED screens.
Capacity: Accommodates 400–600 guests for banquet arrangements.
Acoustics: High-performance acoustic panels integrated into the steel framework to eliminate echoes.

2. Front Activity Zone (600 sq.m.)

Function: Dedicated Pre-function area or Exhibition zone.
Amenities: Integrated coffee bar, catering counters, and registration points.
Interior: Timber and steel accents to create a warm, welcoming mood.
Versatility: Ideal for mini-concerts, pop-up markets, or outdoor-style workshops.

New Concept: “Union Nakhon Convention & Creative Hall”

Core Concept: A multi-purpose venue seamlessly blending professional excellence with creative inspiration. Designed to host everything from corporate conferences and grand weddings to trade exhibitions and mid-sized concerts.

New Concept: “Union Nakhon Convention & Creative Hall”

3rd Floor: The Event Hub (1,368 sq.m. Total)

1. Main Hall (768 sq.m.)

Architecture: Preserving the Industrial Modern structure for a raw yet sophisticated aesthetic.
Ambience: Full-height glass walls on one side to embrace natural daylight.
Technology: Modular lighting and sound systems, fully adaptable to any event type.
Features: A 12×6 meter stage equipped with high-definition LED screens.
Capacity: Accommodates 400–600 guests for banquet arrangements.
Acoustics: High-performance acoustic panels integrated into the steel framework to eliminate echoes.

2. Front Activity Zone
(600 sq.m.)

Function: Dedicated Pre-function area or Exhibition zone.
Amenities: Integrated coffee bar, catering counters, and registration points.
Interior: Timber and steel accents to create a warm, welcoming mood.
Versatility: Ideal for mini-concerts, pop-up markets, or outdoor-style workshops.

2nd Floor: The Creative Engine

“The Maker Vault Studio”

Concept: A dedicated sanctuary for Workshops, Galleries, and Creative Labs.
Purpose: Serving as a hub for maker culture, artistic residencies, and creative experimentation.
Synergy: Directly linked to the Haus of Brain co-working space for a seamless flow of ideas.

THE UNION: “The Creative Convention Hub” of Upper Southern Thailand

1) Brand Strategy
Brand Positioning: THE UNION — The Creative Convention & Lifestyle Hub of Nakhon Si Thammarat.
Brand Identity:Mood: Modern Industrial + Warm Creative
Keywords: Flexible | Creative | Professional | Community-driven
Color Palette:
Matte Black: Representing stability and authority.
Golden Yellow: Representing creative energy.
Light Grey: Representing modern professionalism.
Brand Story: “A unified space for professionals, organizations, and creators in Nakhon Si Thammarat to collaborate, ignite new activities, and grow the city together.”

2) Marketing 360° Strategy
Online Channels:
Facebook: THE UNION Convention Hall (Official Page)
TikTok: Behind-the-scenes and event highlights.
YouTube: Venue reviews and real-world Case Studies.
Google Maps: Optimized listings with 3D views and high-quality photography.
Offline Channels:
LED Billboard: On-site digital displays.
McDonald’s Placement: High-traffic signage targeting local consumers.
Strategic Partnerships: Collaborations with organizers, wedding planners, and academic institutions.
Content Strategy:
Transformation (Before/After) showcases.
Testimonials from real weddings and corporate seminars.
“The 1-Minute Venue Tour” (768 $m^2$ Hall).

3) Space Utilization Model
A) Convention Hall (768 $m^2$): Ideal for Weddings (300–500 pax), Seminars (200–800 pax), Concerts (1,000 pax), and Trade Exhibitions (40–60 booths).
B) Front Area (600 $m^2$): Serves as a Pre-function zone, Mini Expo, Art Market, or After-party space.
C) Haus of Brain Co-working (384 $m^2$): Breakout rooms, training centers, and production studios.
D) The Under-Mac Zone (The “Gold Mine”): High-traffic area for Street Dance, DJ Sets, Cosplay Gatherings, and Pop-up Markets.
E) The Rooftop (The “Landmark”): Rooftop Cinema, Yoga sessions, Acoustic Concerts, and Art Fairs.

4) Pricing Strategy
Main Hall: 25,000 – 150,000 THB (Depending on event type: Seminar/Wedding/Concert).
Front Area: 10,000 – 30,000 THB.
Rooftop: 500 – 1,000 THB per booth or 20,000 – 80,000 THB for private events.
Haus of Brain: 500 – 1,500 THB/Hour (Meeting rooms) or 5,000 – 10,000 THB/Day (Training).

5) New Creative Initiatives
Nakhon Creative Festival: Merging art, music, and technology.
Nakhon Startup Day: In partnership with local universities.
The Union Wedding Fair: A premier showcase for couples.
The Union Music Week: 7 days of diverse musical genres.
Haus of Brain Learning Week: Skill-up workshops (AI, Coding, Design).

The ultimate destination for professional conferences, grand weddings, and creative exhibitions in Nakhon Si Thammarat

Talk to Our Team